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If you search for “law firm SEO expert” on Google’s search bar, you will see that there are many companies out there as well as freelancing professionals who claim that they can make a law firm website rank for its most relevant keyword. In fact, there are so many of them; you really can’t help but wonder how you can choose an SEO professional without burning yourself in the process.

Well, we have dealt with enough so-called experts of Search Engine Optimization to know that the best among them share some traits that set them apart. One of these traits is their confidence in an SEO audit. An audit takes a look at your website and determines what things are lacking and what things need to go as far as the items on your site are concerned. We have looked at different optimization companies in various niches, and all of them offer the same thing: A free audit on your website.

You should take advantage of this free offer since you are never obligated to sign a service contract. But just so you know, what you do with the information is two times, even three times, more important than the actual information that you get.

There are two aspects to SEO. One is website optimization and the second is authority building. The latter refers to different aspects of your site that have a direct effect on the rankings, including site speed, organized layout, valuable content, optimization of content and images. All these things directly affect the experience of your website visitor. This is the foundation of SEO. However, it is only 30% of your rankings. The rest is authority building.

Authority building is all about doing things that will tell people about your law firm and what it stands for. To that end, there is a constant need for social media activity, writing and distributing press releases, optimizing your presence on Google Local Plus, among others.

The real SEO experts understand that doing onsite optimization and authority building takes time and they will not mince words to tell you about it. The bad salesmen among those who do SEO will tell you they can make your website rank in less than a month.
While it is true that a website can surge to the top of the search engine results in record time, it can only be done with so-called black hat techniques that can get your site penalized. You don’t want that for your website.

What you want is for your site to have a solid foundation and for your law firm to be well-known locally. And so it goes, as you go about looking for an SEO expert, make sure to check out the track record and see client websites and their corresponding keywords. Call those customers to verify that the SEO expert you talked to is indeed their SEO expert. Also, ask them about their experience.

February 5, 2017 / Camila Stephens


The major difference between standard SEO and local search engine optimization primarily entails data and indicators regarding the geographic area a lawyer is working in. Individuals looking for local providers are using various search phrases and searching for more clear details. Relatively innocent mistakes might cause your local visibility on Google to evaporate.

Irregular NAP Data

NAP data which is not uniform across the internet might cause problems. Any inconsistent data from citation to citation could put a hiccup in your local SEO. For instance, an attorney might have a Google Places listing with their business number as well as other citations with a mobile phone number posted. In other cases, attorneys may have duplicate listings that were particularly problematic with Google Listings.

Google is focused on providing high-quality, correct results to their users and odds are bigger that listings might not be displayed in Google should they be incorrect. Searchers can become perplexed, phone incorrect telephone numbers or travel to wrong places if details are not accurate.

Duplicate Listings

Duplication of citation data has the identical issue as inconsistent data. How can Google recognize which data is correct? When duplicate listings are going around, odds are none of them are going to be shown in the search results.

Availability and Value

The availability and value of your site can impact where it is placed in local search results. For instance, when Google are not able to gain access to your site due to a misconfigured robots file, it can not appear in search results or might drop from results should the problem is not repaired.

The value of the details on your website is paramount for local SEO. Are people capable of locating the things they are searching for? Have you got telephone numbers on each page, have you got accurate and high-quality content? How about location and directions? They are all items of local content searchers are seeking. Functions such as structured data markup might also enhance a site’s overall performance in Google. Google offers tools for website owners to look for these features and whether they have been included.


The amount of time your website and citations are on the Internet may also affect where they appear in search results. Although you are not able to command third party sites, you may manage your website . It would probably not matter if your site is six months to 12 months old nevertheless choose a domain and stick to marketing it. Google looks to past information to measure the authority of a website.

Lack of Reviews

Reviews are a major one. Owning zero reviews or very few reviews is a local Search engine optimization destroyer. No reviews or not many reviews indicates less presence in search results. Reviews allow you to jump out; they offer local searchers a justification to examine you more thoroughly, so they boost the likelihood of visits to your site. Reviews on social sites are getting essential to users.

Reviews offer user-generated content. Individuals who publish reports apply their variations of search terms which help your law firm position better in Google along with the fresh content is furthermore beneficial.

No Local Backlinks

Backlinks from local sites such as internet directories, local chambers of commerce, various other local companies all lead to site ranking better in local search. These types of backlinks provide indicators to Google that the law firm is related to a certain geographic location.

No Social Visibility

Lacking a strong local social media appearance can be a hindrance to ranking effectively. Widely used social websites possess loads of authority therefore when you have active profiles, those will help increase presence in local Google search results.

Including any other form of marketing ( on the Internet or traditional ), there exists not one secret formula. Rather, all these components come together to help lawyers rule page 1 for their name, practice area, as well as other terms they are concentrating on for local search.

May 16, 2016 / Camila Stephens


Do the job smarter, not tougher is an ambition shared by several property owners. Conserving time lets you proceed to the upcoming task quicker, devote much more time with visitors or perhaps have a very much earned break. Nevertheless, while you probably realize much too well, finding out the way to work smarter ‘s hard enough alone! Fortunately, hotel software, such as innRoad, will allow you to fix vital areas of the operating-smarter puzzle. Listed below are three options innRoad’s hotel software will help render your workday a lot easier:

All you need, in a single location

Sadly, individual property owners know the harsh fact that all hotel software isn’t the same. With innRoad, hoteliers realize that their key and regularly used hotel administration products are completely built-in within a single, easy-to-use program. Our hotel software offers central tasks features, like a Hotel Property Manager, Reservation Engine, Global Distribution and Sales Administrator, also, critical assistance capabilities, such as detailed reporting as well as top-tier information security. innRoad’s all in one structure removes the irritation of logging in and out, along with physically moving files, between several programs when juggling numerous additional activities. innRoad’s hotel software places all you need for a property owner all in a single location.

Operate your property on-the-go

Absolutely nothing regarding running a property is easy; you have to be everywhere the day needs you. But attending to visitors can’t delay until you’re back at the front desk. Therefore, on-the-go efficiency is vital. innRoad offers a cloud-based property management system, therefore, you just need an internet connection to maximize the total strength of our hotel software. For extra comfort, we deal with the obligation of preserving your vital data secure. All property information is encrypted, archived and kept in 2 offsite locations so that it stays guarded. InnRoad’s hotel software places you in total control over your business from all the places you have to be.

Help any time you require it

Attending to hotel guests 24 hours a day will unquestionably create unexpected situations and challenges – it’s simply a component of the property business. The trick is resolving these difficulties quickly and maintaining their effect on visitors the least. We realize that holding off until “normal business hours” for support won’t be good enough. Therefore, we offer 24×7 tech support for our cloud-based hotel software. Our property associates may also depend on our account managers as well as continuous instruction to make sure they’re gaining the best from their hotel software. Our objective at innRoad is always to give you assistance anytime you require it.

January 14, 2016 / Camila Stephens

car-accident (1)

After an automobile accident, many individuals ponder who really will pay for vehicle damages. It actually depends on who created the crash and, for a realistic situation, on the insurance policies that every motorist carries — or doesn’t possess, while the situation might be.

In the event that Another Motorist Created the Crash 

In the event that another motorist triggered the car accident, they is liable for paying out to get your vehicle fixed. In many instances, naturally, the other motorist possesses insurance coverage, which will pay out. In the event that this individual doesn’t own car insurance, you could have your insurance provider compensate to fix your vehicle damages — when you have collision insurance coverage on your wrecked vehicle. When you don’t possess collision insurance coverage, it is possible to pursue the other motorist to make the other driver pay out, however it could be tough. Generally, motorists who don’t own auto insurance, regardless that the law demands it, don’t possess lots of money lying around which can be used to compensate to fix your vehicle.

Let’s check out various circumstances that may come up if the other motorist brought on the crash.

Motorist who triggered Crash Possesses Car insurance.

Liability insurance coverage takes care of damage that a motorist is lawfully accountable for. In vehicle accident automobile insurance jargon, property damages mostly indicates harm to your vehicle. Consequently, your claim to get your vehicle damages fixed is going to be against the other driver’s “property damage liability insurance policy.”

Pennsylvania carries a law demanding motorists to get liability insurance coverage, which includes property damages liability insurance coverage. $10,000 is a common minimum amount policy prerequisite for property damages liability insurance coverage, however your state might have a completely different minimum requirement. In addition to, needless to say, the at-fault motorist will most likely have a lot more insurance policy coverage compared to the minimum.

For that reason, since it is mandatory, the chances are that the motorist who brought on the crash carries property damage liability insurance coverage. In the event the other driver’s insurance provider confirms that their motorist created the crash — which is consequently accountable for paying out damage — they are going to take care of your vehicle auto repairs.

July 29, 2015 / Camila Stephens